Privacy Notice

Privacy Notice

Last updated September 30, 2022

This Privacy Notice describes how Mustang Motorcycle Products, LLC ("Mustang Motorcycle", "we", or "us") collects, uses, and shares your information in connection with any and all websites, digital products, communications, and offline services made available by Mustang Motorcycle (collectively, the "Services").


  1. Information We Collect
Mustang Motorcycle will collect your personal information when you:
  • Apply for employment: When you apply for employment with Mustang Motorcycle, we collect your contact information (name, email address, physical address, telephone number) and professional information (employment and educational history) to assess and manage your application and as necessary to comply with applicable law.
  • Complete a dealer application: To assess and process your application, we collect your contact information (name, telephone number, email address).
  • Contact us: When you contact us, we collect your contact information (name, email address, telephone number) and any other information you choose to include in your correspondence to respond to your questions or inquiries and to monitor our customer care.
  • Create an online account: To create and maintain your dealer account, we collect your contact information (name, email address) and selected password. Once your account is created, we may use this information to communicate with you about the Services or your account.
  • Make a purchase: To fulfil and manage your purchase, we collect your contact information (name, physical address, telephone number, email address) and payment information (payment card number, expiration date, CVV). We also use this information to provide customer support and facilitate any return or exchange you request. Please note our payment processor collects your payment information directly on our behalf and we only receive the last four digits of your card and expiration date for accounting purposes.
  • Open an account: We collect Form W-9 from our suppliers to remit payment. This form contains supplier contact information (name, address) and Social Security number or Employer Identification Number. We also collect additional contact information (email address, telephone number) to administer your supplier account and business relationship.
  • Place an order: If your business places an order with Mustang Motorcycle, we collect payment information (bank account number and routing number), as well as information on your business (name, address, email address, telephone number, tax identification number or Social Security number). This information is used to fulfill and manage your purchase, for administration of your business account, and to collect payment.  
  • Register for recall: To register your clip-ons for recall and communicate with you, we collect your contact information (name, email address telephone number).
  • Subscribe to our newsletter: We collect your email address to subscribe you to our newsletter.
  • Visit our locations: When you visit Mustang Motorcycle, we collect your contact information (name, email address, telephone number) and video of your captured through our CCTV footage.
  1. Information Collected From Third Parties
We may receive your contact information (name, email address) from third parties, such as event and rally hosts. We use this personal information to send you information on our Services that may be of interest to you.

  1. Cookies and Tracking Technologies
We may collect information from you automatically as you use the online Services via cookies and similar technologies. Cookies are small pieces of text used to store information on web browsers. Our online Services use both first-party (set by us) and third-party cookies (cookies stored under a different domain and set by a party other than Mustang Motorcycle). 
When you interact with the online Services, certain information about you is automatically collected via cookies and other tracking technologies. This information includes your:

  • Usage information: Information on your interaction with and usage of the online Services, such as pages visited, time spent on each page, what you click on, search terms, referring website, and frequency of access.
  • Device information: Information about the device you use to access the online Services, such as browser type, browser language, device and application ID, device type, operating system, model, and preferences.
  • Location information: Information about your location, which may be determined by your IP address.
Much of the information collected through cookies and other tracking technologies is collected by our partners, including Google Analytics and Facebook.

Cookie Type Partner More Information
Analytics Google Google Analytics Privacy Statement
Google Analytics Opt-Out Browser Add On
Advertising Facebook Privacy Policy and Ads Control
You have several options to prevent collection of your information via cookies and other technologies:

  • In general, to disable and limit the collection and use of cookies, you can set your browser to refuse cookies or indicate when a cookie is being sent. When you opt-out, an opt-out cookie will be placed on your device. Please note the opt-out cookie is browser and device specific and will only last until cookies are cleared from your browser or device.
  • You may be able to set preferences or block tracking by a particular third party who conducts tracking through our online Services by following the provided links above.
  1. How We Use Your Information
In addition to the uses described above, we may also use your information to:
  • Improve the Services and Mustang Motorcycle; understand how our Services are being used; explore and unlock ways to develop and grow our business; obtain insights into usage patterns of the Services; engage in marketing efforts.
  • Build and manage potential business opportunities; fulfill contractual commitments; manage customer, supplier, and other business relationships.
  • Provide a customized user experience; create audience segments for analytics, interest-based advertising, and marketing on Mustang Motorcycle's website and other digital products.
  • Comply with law; establish, protect, or exercise our legal rights; as required to enforce our terms of use or other contracts; defend against legal claims or demands; detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.
  • Engage in compliance and risk management activities.
  1. How We Share Your Information
We will share personal information identified in this Privacy Notice in the following instances:
  • With affiliates: We will share your information with Mustang Motorcycle affiliates in order to efficiently carry out our business and to the extent permitted by law.
  • With service providers: We will share your personal information with service providers to perform a business or other professional function for us, including our professional advisors, shipping provider, payment processor, and data hosting company.
  • In the event of a business transition: In the event that we enter into, or intend to enter into, a transaction that alters the structure of Mustang Motorcycle, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our assets, we would use and share your personal information with third parties for the purpose of facilitating and completing the transaction. We would also share your personal information if we undergo bankruptcy or liquidation, in the course of such proceedings.
  • For legal purposes: We will share your personal information where we are legally required to do so, such as in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights; as required to enforce our terms of use or other contracts; to defend against legal claims or demands; to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; or to comply with the requirements of any applicable law.
  1. Legal Bases For Use
The laws of some jurisdictions require us to tell you about the legal basis for using, sharing, and disclosing your information. To the extent those laws apply, we may rely on the following legal bases:
  • Performance of a contract: Where use of your information is necessary to provide you with the Services under a contract or to take steps, at your request, before entering a contract.
  • Legitimate interest: Where use of your information is necessary for our legitimate interests and where the use is not outweighed by your rights and interests. Our legitimate interests include, but are not limited to, providing the Services, improving the Services, recognizing and better understanding users of the Services, marketing, and promoting the Services.
  • Legal obligation: Where use of your information is necessary to comply with laws, regulations, or other legal process.
  • Consent: We may ask you for consent, when required by applicable law, to process your information in a certain way.
We retain your personal information for as long as necessary to fulfill the purposes described herein unless longer retention is required or permitted by applicable law.

We implement and maintain technical, physical, and organizational security measures to protect information entrusted to us. These safeguards vary depending on a variety of factors, including the sensitivity of the information we process.

Mustang Motorcycle is an organization established in the United States. For individuals located outside of the United States, your personal information will likely be transferred, stored, and processed in the United States or other countries outside of where you live. Data privacy laws vary from country to country and may not be equivalent to, or as protective as, the laws in your home country. We take steps to ensure reasonable safeguards are in place to ensure an appropriate level of protection of your information and  rely on various legal mechanisms to transfer your personal information outside of your location (if applicable).


  • Correct or view your information: You can access your account at any time to correct or view certain information of yours in our possession and which is associated with your account.
  • Do Not Track: Your browser or device may include a "Do Not Track" functionality that you can set to inform websites that you do not want to be tracked. At this time, our Services do not support Do Not Track.
  • Marketing emails: If you no longer wish to receive marketing emails from us, you can click the unsubscribe link at the bottom of any email or contact us at Please note we will continue to send you emails necessary to the Services or any assistance you request.
The Services are not directed towards children under the age of thirteen (13), and Mustang Motorcycle does not knowingly collect any information from children under the age of thirteen (13) through our Services.

If you are a resident of Nevada, you may request to opt-out of the current or future sale of your personal information. Please note we do not sell any of your personal information. However, you can submit a request to opt-out of future sales by contacting us at Please include "Opt-Out Request Under Nevada Law" in the subject line and body of your email.
Individuals in the European Union (EU) and United Kingdom (UK) are entitled to certain rights with respect to the processing of their personal information. If you wish to exercise any of the below rights, please contact us at  

  • Right to access: You have the right to obtain confirmation as to whether we are processing personal information about you, and, if so, request a copy of the personal information. This right has some exceptions, which means you may not always receive all personal information we process.
  • Right to correction: You have the right to ask us to correct any inaccuracies in the personal information that we hold about you and, where applicable, complete any incomplete information that we hold.
  • Right to erasure: You have the right, in some circumstances, to require us to delete your personal information. The right to erasure does not apply in certain circumstances, including where processing is necessary for compliance with a legal obligation.
  • Right to restrict processing: You have the right to ask us to restrict the processing of your personal information in limited circumstances, such as when the information is no longer necessary for purposes of the processing but required for the establishment ,exercise, or defense of legal claims.
  • Right to object: You have the right to object to processing of your personal information, which is carried out on the basis of our legitimate interests, where there are grounds relating to your particular situation.
  • Right to data portability: You have the right to receive your personal information in a structured, common, and machine-readable format or request transmission of your information to a third-party. This right only applies to personal information you have given us.
  • Right to withdraw consent: Where we process your information on the basis of consent, you may withdraw your consent at any time.
  • Right to lodge a complaint: You have the right to lodge a complaint about our data collection and processing actions with the supervisory authority concerned. Contact details for data protection authorities are available here.
We reserve the right to modify or update this Privacy Notice at any time without prior notice. We will post those changes on this page in addition to updating the "Last Updated" notice at the top of this page. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you via email and obtain your consent, if required.

When you use our Services, your information is collected and processed by Mustang Motorcycle as the data controller. We have appointed a Data Protection Officer who is responsible for overseeing questions about this Privacy Notice. If you have any questions or concerns about this Privacy Notice, please contact our Data Protection Officer at:

Mustang Motorcycle Products, LLC
4 Springfield Street, Suite 1
Three Rivers, MA 01080